#Winning: Lupita Nyong’o The New Face Lancome!

lupita-nyongo-lancome-beauty-lead

Lancôme

Lupita Nyong’o is on a roll! It was announced moments ago that the 12 Years a Slave star is now the new brand ambassador Lancôme.

The announcement was made April 4 and joins current brand spokeswomen Kate WinsletJulia Roberts, and Penelope Cruz.

“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” Nyong’o said in a statement released by Lancôme.

 

WWD

WWD

Lupita also sat down with WWD to discuss her new gig:

 

“What appealed to me about Lancôme is that they’re not dictating what beauty is,” she said. “What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.”

 

10151862_616495958432308_1417223431_n

This is awesome news for Lupita! I’m excited to see the campaign due out this summer!

 

 

Advertisements

One thought on “#Winning: Lupita Nyong’o The New Face Lancome!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s